Clients

Practice Areas:

Arts & Not-for-Profit

Sawchuk Brown Associates has wide-ranging experience with numerous cultural and entertainment organizations and institutions over the years, including:

The Metropolitan Museum of Art: designed effective public affairs/government relations strategy to secure New York state funding for the installation of the Greek and Roman arts collections. The strategy focused on the importance of the museum in the arena of economic development and involved crafting a case statement and arranging numerous meetings in Albany for the president of the museum and other officers.
Albany Institute of History & Art: helped launch its $10 million capital campaign providing media and community relations; promoted, through regional and national media, numerous shows, including "Inner Light: The Shaker Legacy." Also, Pamela Sawchuk Brown, president of Sawchuk, Brown Associates, has served as a trustee of the institute since 1988.
Capital Culture: helped develop a coalition of Albany's three major arts organization Albany Institute of History & Art, Albany Symphony Orchestra and Capital Rep for collaborative fundraising and arts awareness initiatives.
Albany Symphony Orchestra: developed aggressive visibility and marketing plan; helped position David Allan Miller and the symphony's special programs aimed at audience expansion; created marketing and audience-development initiative linked to school music programs throughout the region; designed crisis communications program to address fiscal issues and union concerns.
Office of Cultural Education (NYS): communications outreach campaign for the New York State Museum, New York State Archives and New York State Library.
Arkell Museum: re-branding and visibility program for the extensive collection of American art in Canajoharie, N.Y., formerly the Canajoharie Library and Art Gallery.
Troy Chromatics: designed and executed a program to raise visibility and awareness of the organization during its 100th anniversary,, including individual performance promotions.
Capital Repertory Theater: provided communications and strategic planning counsel to introduce this Equity theater group to the Capital Region; offer periodic counseling on media relations, audience development, fundraising and internal communications issues; developed a crisis communication program to deal with fiscal problems.
Saratoga Performing Arts Center (SPAC): marketing support, community relations, media relations and fundraising/development support for one of Upstate New York's premier entertainment venues.
Dorian Recordings: provided media relations and community relations support to enhance regional awareness and recognition for the Troy-based firm, the second largest independent producer of classical compact disk titles.
University Gallery, University at Albany: developed and executed media relations programs for several exhibitions, including "Faces of the City" for Albany's Tricentennial and "Our Land/Ourselves: American Indian Contemporary Artists," for which Sawchuk, Brown helped secure corporate funding from KeyBank of New York and as a development effort for the gallery, designed a special program in conjunction with KeyBank's private banking customers.
Cooperstown Graduate Program: media relations and visibility campaign for one the nation's leading institutions for training museum professionals.
"William Kennedy's Albany": helped create and coordinate a city-wide salute to the Pulitzer Prize-winning author, incorporating more than a dozen arts organizations. Handled all regional and national public relations, resulting in coverage by "CBS Morning News," "60 Minutes" (Diane Sawyer's first piece for the program), New York Times, Washington Post, Time magazine, National Public Radio, Associated Press, etc.
Rensselaer County Council for the Arts: promoted several exhibitions and activities, including the RCCA annual arts festival.
Park Playhouse: developed media relations and community relations programs for this city-sponsored free summer outdoor theater, including designing all publications. The firm developed a prototype program for encouraging public/private partnerships that has been effective for more than five years. David Brown, president of Sawchuk, Brown Associates, was on the founding board of directors.
Albany Berkshire Ballet: planned and executed all-media outreach in seven cities throughout the northeast to promote seasonal "Nutcracker" program; promoted Albany Summer program; developed wide-ranging media relations including an aggressive editorial stance versus other Capital Region ballet companies; designed business leaders' outreach for the board president; created programs with cultural organizations, including the Albany Symphony Orchestra.
Capital District Humanities Program, a cultural outreach program of the University at Albany: helped raise its visibility in the community through media relations and interactions with libraries, businesses and other organizations and institutions throughout the region; produced all its publications.
National Endowment for the Humanities-sponsored programs at the University at Albany, including Experiencing Albany, Historic Churches, Franco-American Studies, William Kennedy's Albany: provided public relations counsel, media relations, community relations and publications.
Actors' Shakespeare Co.: prepared marketing materials, counseled on strategic planning and community relations for this Albany-based acting company.
New York State Museum: Promoted traveling exhibitions, developed corporate sponsorships and community outreach programs.
East Hampton Town Marine Museum: worked with the museum director and benefactor Adelaide de Menil to raise awareness about the Baymen of Long Island. The project include public affairs and media relations in Albany, including a photo exhibit that was eventually published as the book, Men's Lives, by author Peter Matthiessen.
First Night, Albany's annual citywide New Year's Eve celebration: provided media relations and community relations.
Albany Tulip Festival and Pinksterfest: provided local and regional media relations, community relations and promotion for a number of years.
Touring national musical theater: promoted national tours of "Cats," "Jesus Christ Superstar," "Starlight Express" and the Radio City production of "Jesus was His Name."
Old Songs Festival: developed comprehensive media and corporate sponsorship training program for all-volunteer regional folk festival. Consulted on media outreach program.
Center for Economic Growth: developed and executed a strategy for promoting the arts in the Capital Region (Albany Symphony Orchestra, Capital Repertory Theater, Albany Institute of History & Art, Albany Berkshire Ballet, etc.) by designing a program that involved nationally-recognized arts consultant George Thorne who conducted numerous meetings with the leadership of the arts community. The result was the beginning of communication between arts organizations and their leaderships and the launch of enthusiastic cross-promotion of programs among leading arts groups, which continues effectively today.
Albany's Tricentennial in 1986, the City of Albany's year-long celebration of the arts, culture and community: developed theme and logo; provided nationwide media relations; and community relations.
"Opera on Wheels": Promotion of a program in Albany featuring young and upcoming performers from the New York City Opera.
"Cotton Club" premiere: Handling marketing, promotion and fundraising for a special benefit premiere in Albany of the movie, "Cotton Club," written by William Kennedy.
Troy Music Hall: Public relations and visibility of programs at the historic, acoustically acclaimed performance center.
Canadian Brass: Promotion of concerts in the Capital Region,
July 4 at the Plaza: For client Price Chopper, helped promote the Fourth of July concert and celebration at Empire State Plaza.