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The Power of:

The Power of a Global Perspective

In the newspaper business they say, "All news is local," meaning that even when the story is a natural disaster halfway around the world, people will be most engaged by the piece of the story they can relate to. At Sawchuk Brown Associates we understand that companies are working in a global marketplace and often need to communicate with a variety of audiences that may be separated by geography and other barriers.

While the firm prides itself on its local commitments and its many face-to-face relationships, we also recognize the need for a global perspective. The Power of Communications is designed to share the best thinking in communications - wherever that thinking is found. We believe in the power and importance of a global perspective.

Below are some lessons learned by Sawchuk Brown staff with current clients and past clients.

Beth - "When your main client contact is on another continent and the account team is spread within a nine-hour time zone difference, client service takes on a whole new level of logistical strategy. During my career at Hill & Knowlton, I was fortunate to work on international public relations initiatives for F. Hoffmann-La Roche's portfolio of five HIV drugs. With the client in Basel, Switzerland, and my team members in New York, London and San Francisco, I gained an appreciation for the different cultures, different practices and different perspectives on this most complex drug category."

Nick - "Supporting Plug Power's global marketing and communications efforts, including its operations in Apeldoorn, Netherlands, represents an exciting challenge and a wildly diverse set of opportunities. Whether we're announcing purchase orders for hundreds of units from a distributor in South Africa or assessing the news value of a single fuel cell on a remote Scottish mountaintop, we must balance our deep-rooted knowledge of the client and proven communications tactics with a dynamic flexibility for new environments."

Michael - "I studied Russian in Monterey, California and worked with the language as an electronic spy at an intercept station on the Black Sea coast in Turkey and an intelligence analyst between Tokyo and Yokohama in Japan. Everything I did with Russian was classified Top Secret/Codeword, so I can't give specifics. The part of that experience that is most germane to this work is that every day while I was stationed in Japan I collated all the radio intercept reports from the entire Pacific and wrote a comprehensive summary for the Director of the National Security Agency, an audience of one who reported to the President of the United States. So yes, the importance of a global perspective and communicating succinctly are critical."